WHAT IS AMP?

First things first, then. AMP stands for Accelerated Mobile Pages. This is a project developed by Google, designed to help make websites load faster – especially on mobile platforms.

Specifically, it does this through a library of development tools that are all open source. Fortunately, these are all holistic methods that many web developers are familiar with and they fall into three key categories:

AMP HTML. Short for Hypertext Markup Language, this is the standard language used to display websites. In other words, it’s how websites enable web browsers to ‘read’ their website and, ultimately, display it to the user. AMP HTML offers a few restrictions but these are designed to enhance load times, removing elements that often slow down this process.

AMP JS. Javascript, or JS for short, is a coding language that is frequently used in web developments, particularly in interactive elements. On traditional websites, JS and other elements all require HTML to web browsers to display correctly and with Accelerated pages this is no different.

AMP Cache. Google’s cache is one of the more unique elements of its AMP project. Put simply, this is a delivery network that stores cached versions of your website. This both helps to validate the page as an AMP page and improve the loading times through loading pre-checked, cached pages.

What Are The Benefits Of AMP?

As the name suggests, the main advantage of AMP websites is ensuring a fast and smooth loading experience on mobile phones. Since mobile devices don’t always have a great internet connection, your website needs to load quickly. Various studies have shown that users will leave a site if the page doesn’t load in a second or two. AMP serves as a way to get your website into an acceptable loading time, without making big sacrifices in quality. In other words, AMP enables you to keep your website efficient – keeping mobile users happy – while still allowing for a modern website design. Considering more and more people are browsing on their phones and tablets, rather than just on desktops and laptops, it’s vital that you stay ahead of the curve!

An Expert Google AMP Development Service You Need

Why does AMP matter now?

AMP is an absolute must-have feature for any website – and it’s only going to get more and more crucial in the near future. Alongside the benefits of simply having a faster website, AMP is becoming an increasingly more important ranking sign in Google and many expect other search engines and online platforms to follow suit soon or later. It's pretty simple, the faster your site loads, the quicker you attract more customers.  The issue is, many webmasters have to deal with endless issues to ensure their customers stay on their page while the content loads. This by no means is an easy task as research shows that nearly 40% of mobile users click away before content load time is completed. Therefore the biggest objective for any web developer or marketing company is to create highly responsive and very fast loading sites/pages without losing out on their potential customers. At, AmpDevelopmentCompany, we develop flawless AMP pages for webmasters to load their content instantly. 

 

 

Why does AMP matter now?

Can AMP help in SEO?

As far as SEO – how search engines choose websites to show people looking on search engines – page loading times are becoming an increasingly important factor. Google is already switching to a mobile first index, where websites are judged by the quality of their mobile websites, including their access to content and, of course, page loading times. If your mobile site is not to the same standard as your desktop sight, there’s a growing chance search engines will punish both as a result. So all in all, the answer will be Yes! AMP will directly help in SEO as research done by Lowcostseo recently concluded that sites with faster load times increased in ranking while slow load times ones faced a drop. There is a clear correlation between loading time and speed and Google recently stated this too. Its clear logic, with AMP pages all search engines can easily discover your webpage so there is no need for customisation required. 

Can AMP help in SEO?

Google Badge gives and extra advantage!

Likewise, Google also displays AMP websites with a lighting bolt symbol on search results. This essentially acts as a badge – one that users are growing to recognise. If you don’t have this, because your website isn’t recognised and cached as an AMP site, you only risk loosing traffic, visitors and even customers as they look elsewhere entirely.

Google Badge gives and extra advantage!

SEO Case Study

Here’s a case study from Washington post that shows how a page with AMP and a page without AMP loads on the search engine. Clearly, AMP is a must if one wants to reduce the bounce rate on their website. 

 

SEO Case Study

Contact Us